Ariel sports prototypes

ARIEL

Ariel Motor Company, relaunched in 1999 in Somerset, England, traces its origins back to 1870. Known for its lightweight, high-performance vehicles such as the Ariel Atom, the brand has distinguished itself in areas such as hillclimbing and track day events, where the emphasis is on handling and acceleration. Ariel stands out for its minimalist approach and precision engineering, offering pure driving sensations. A curiosity is that the Atom set a record on the 'Top Gear' show, becoming the fastest car ever tested on their circuit at the time, underlining its performance pedigree.